Like everything else in our fast-paced, technology-driven society, the restaurant experience is changing rapidly, and you’re seeing the changes happen right in front of you. There was a time when online ordering was a niche innovation restricted for chains and pizza restaurants. Those days are gone, in fact, it’s expected that your restaurant offers not just online ordering options, but a robust one with a user-friendly app.
The benefits of online ordering are numerous:
- Order Accuracy
- Customer Convenience
- Increased Productivity
- Ability to Build Database of Customers
- Targeted Marketing to Your Online Audience
Proper integration with a POS system will allow you to reap the benefits listed above and more. It’s critical that your systems provide the ability for accurate and immediate orders to be delivered and processed through your restaurant systems without any flaws. Remember, besides picking up the order or having it delivered, the consumers’ entire experience is online. One missing order or incorrect error could lead to a bad review and thus a domino effect you’ll want to avoid. Making sure the right POS system is in place along with a dedicated customer support team at your disposal is paramount.
The good news for all of us is that this major game changer is not expensive or complicated. It’s surprisingly simple and seamless IF the right POS system is in place supporting it. It’s relatively easy to design an app that has the functionality, look and feel that will wow a consumer, but if it isn’t integrated with your POS system, then disaster awaits, unfortunately.
Central Retail Solutions is driven to provide our restaurants with the technology they need to keep up with customer demands. For this reason, we partner with the best online ordering services in the business.
The revenue stream from digital ordering is one that cannot be ignored. Contact us today (info@centralretailsolutions.com, 402-339-4050) for details on how online ordering can seamlessly be integrated with your restaurant.